Continuity Editing

Continuity editing is the predominant form of editing that makes the change in shots,
flow as smoothly and seamlessly as possible. The purpose of this is to immerse the audience into the film or TV programme and make them get carried away in the story and therefore seem more natural. Continuity editing has several central elements to it, these include such shot types as; shot/reverse shot, cutting on action, the eyeline match and also the 180 degree rule.