Demographically, the social grade(s) that apply/ies to our particular target audience would be grade C1-C2 . This would generally be people our own age (16/17) up to people about 20/21 of both genders.Psychographically, our film will appeal mostly to Hedonists. People our own age will generally be Hedonists, as you may be able to tell from the above moodboard, however it could also appeal to a mainstream audience and possibly even individualists.
Your audience is too mixed. They can't come from different psychographic groupings, the age group needs to be tighter and I would say the demographic would be more likely to be C1-C2.What about gender?
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